Project 2: Reflection

[All  mentioned precedents are also explained in the precedent review post]

[post class presentation-discussion]

  • connection with social media.
  • Not, how did social media lead to this. But, stating (perhaps poetically) how this is a commentary on screens and social media.
  • Introductory poster, added ‘trailer’, ‘commercial’ at the beginning of PSA. ‘Before we were limited by…apps, various social media. Now it’s all one synchronised app, in one place. You live it.’ etc. etc. Visual of the room? No visual? Historical documentary-like showing of iphones and apps?

Plans for moving forward:

Potential Project 3/4:

Packaging for pod-people:

Three bottles of Soylent Cafe. Coffiest, Vanilla and Chai.

The Matrix and Soylent Green are fictional stories about dystopic worlds. ‘Soylent’ is a company that already exists, pitching itself as a convenient and completely nutritional balanced meal replacement. I’ve chosen to focus on the aspect of food for Project 3. The Matrix creates an illusion of food, where the scent and taste of the food is fed into peoples’ minds by the system, this is also evident in Bladerunner 2049.

I want to explore the facade-like nature of social media. Ultimately, everyone in this world is living a simulated, fake, or orchestrated reality, similar to the way social media functions. By doing this I also want to emphasise the emphais put on appearance, for example, composing your food for the world to look at. This topic was also touched on by the Black Mirror episode Nosedive [need source].

Diet tube

^research for different ways in which the function of food (nutrition? joy?) could be stripped down to the most crude form in this world.


Touch interface for pod-people:

^ Considering that nobody in the pod physically interacts with anyone, I want to explore the concept of touch. It’s relevant since even in the present social media and technologies attempt to enhance or replace things that don’t need replacement, for example, how to have a relationship.


^This is an experiment I did of a potential visual direction, of ‘touch’ through a screen.
This outcome is likely to become a more poetic and abstract outcome, compared to the other projects.

Potential revamp of  Project 1:

You Can Have the Whole 3D Printed World in Your Hand, or on Your Desk | | The Voice of 3D Printing / Additive Manufacturing 

A scaled down, 3D model of the room/pod, with a projector that projects the daily path of an individual, moving in their space. It helps provide context to the screen in Project 2. The emphasis is on the routine and limited nature of their life. However, it would be accompanied with the variety of things the person does and experiences through the screen. Viewers are the judge of whether this is the l



Project 2: Finalisation, Feedback, Refinement

[All  mentioned precedents are explained in detail in the precedent review post]

Initial screen design (retirement age group):


I sampled colours and looked at visual identity samples of projects that looked futuristic. A common thread was a dark base colour and blues, greens and purples.

Here I considered whether to give people the option of choosing to do a task or not. Eventually, instead of eliminating the options completely, if users opted out, they would suffer penalties. I later looked at what those penalties would be.

^ This was the screen for people that would have retired and no longer need to study or work. The layout is built on the idea that there is constant distraction and fractured attention [need source], when using screens. I wasn’t satisfied with the way the layout appeared. I shifted my focus on people in the education stage.

This decision was channeled by the fact that it would have the most functions necessary to get my concept across. People in the employee stage might have more menu items for their jobs, but explaining the job menu isn’t necessary for showing how a pod-person is interacting with screen on a usual basis. Whereas, babies and retired people would have less functions available to them.

Focus on student screen (education age group):

I considered this penalty, but it didn’t seem too impactful. I considered linking this to a future project, where I design the way these people eat food. The penalty would be related to the number or type of food items they receive. The idea is that the sceen is in control of even basic things, and everything is reduced to points, this concept was the basis of the Black Mirror episode I watched as precedent.

[change of interaction button]

[This precedent is mentioned in detail in the precedent review post]
Not satisfied with my initial sketch of the way the rotary menu and then subcategory appeared (popping out and then sliding up from the bottom of the screen), I did further research on interface design for large screens, especially those done by companies that are ahead in the industry, like LG and Samsung. I looked particularly into how they designed their smartTVs.

Feedback and decisions:
The main concern was the use of Black Mirror. My intention to parody the way we watch these episodes in the present wasn’t clear, so I needed a different approach. Considering the age groups and how I wanted the entertainment of the people regulated, it felt suitable to have something very basic level for this age group. I chose Tom and Jerry as it doesn’t even require dialogue. The idea was that entertainment has been reduced to brainless slapstick or visual humor, like many vines and memes [need sources] of today. 

The other issue was that as someone viewing this for the first time, especially if they haven’t looked closely at other projects, my entire idea isn’t clear from just the visuals. I didn’t want to have subtitles as it would distract from the main visuals. A voiceover made a lot of sense, and linked to my previous interest in creating a PSA (when I wanted to make a PSA for why total surveillance is good for the people). In this kind of world, it makes sense to have propaganda like ‘infomercials’ to tell the people how good their life is. I was probably led to this conclusion through my readings on 1984, Brave New World, and other similar precedents.

[Precedents are mentioned in detail in the precedent review post]

This is the final draft for the voiceover. The tone of voice was the kind of light, airy/positive, voices of infomercials or advertisements [need source]:

  • We live in a world brimming with opportunity.
  • No one leaves their assigned quarters, nobody has to.
  • The screens in each room provide a more than sufficient window to the world.


  • Here’s a view of the screen in Hana’s room.
  • She’s watching quality content that’s most beneficial and stimulating for the ages of 6 to 18, her occupation group.

[hana time to continue bio]

  • She’s just received a reminder to start studying today’s lesson. Like everyone else, she took an aptitude test at the age of 6.
  • Since she’s  best suited for a medical career, all her lessons are automatically selected and geared towards that.
  • Though the screen allows us to meet and bond with family and friends, any interruptions to lessons are logically met with penalties.
  • This could mean diluted flavours in the next food capsule, or a reduction in the number of capsules delivered to your room.
  • Of course, Hana has ultimate control. By accepting a penalty, she can accept an incoming call, or resume the channel. Whatever she wants to prioritise she can.
  • Now we can work, travel, and create families all through the screen.
  • At the end of the day, it’s about freedom and happiness.
  • Live life through the screen, witness astounding vistas, and never get bored.

Project 2: Objectives & Outcomes and Research/Precedents

I know I said I wouldn’t research too much, but it didn’t work. But staving off from making posts forced me to take the research and do something with it as well.


  • design interface for different ages/stages of people in the rooms
  • design interface of a large screen
  • show the fractured division of attention in this world. Show how people will interact.


  • Short videos that show the interface
  • Show that it will be a very controlled life.

Researching large screen interface:

^^^useful advice for an interface for old people and children

SmartHub interface by Samsung. I looked at LG as well but it was much more confusing:
^This and the LG launcher is what I am basing my screen around

LG’s concept videos on the ‘future’. Shows a child in a classroom from his bed:
^This type of display is pretty much what I imagined the room to be like.

Research for what student’s could use to study subjects if they never leave the room:


^Projector that turns any flat surface into a touch screen (no need for keyboards or anything, just a pull-out table)

The point where I began to get distracted by all the cool gadgets:

^slightly relevant distraction. A screen that’s thinner than the width of a pen.

images of stages of life. color schemes, icon experiments and screen layouts. and timeline:
Screen Shot 2018-02-25 at 11.41.30 PMScreen Shot 2018-02-25 at 11.41.46 PMScreen Shot 2018-02-25 at 11.41.53 PM

Screen Shot 2018-02-25 at 11.55.17 PM.png

Screen for ‘Nursery’ aka babies:

Screen for ‘Prime’ aka students:

Screen for Retreat aka old people/post retirement:

Project 2: Ideas and Precedents


The Fine Line Between Public Information and Propaganda

Propaganda also comes under the guise of PSA, and although the word has a very negative term these days, it really did start out as neutral information.

It could be argued that the Rock The Vote campaign was a form of propaganda, as many of the artists involved were democrats. The real propaganda though, in the negative sense, is seen not on American airwaves but in places where there is, or was, a fascist dictator in power. The PSAs put out by Hitler and Goebbels leading up to, and including, the 2nd World War were masterful pieces of misinformation and mind control. Kim Jong-il is keeping that tradition alive, filling the North Korean airwaves, streets and printed materials with pure works of political fiction.

Although PSAs often get confused with Public Relations, there is a significant difference between the two. While PR can be used to help spread the word about non-profits, PR is widely used by every other form of commercial advertising.