Designing how and what people will eat in their rooms
- create the design of the packaging that is self-contained
- learn how the presentation of food impacts us
- creating sense of human touch without it
- I expect people to see the convenience of the food
- The food will look very detached from real food (pastes and liquids—food stripped to essentials)
- The packaging will be attractive.
Got inspired by different areas of pop culture and design, particularly ‘soylent’. Soylent is mentioned in pop culture, but is also a real existing product.
I did some research on packaging and found ones that resonated with my project:
^ I could use the minimal color schemes and typefaces. What seemed most relevant was how ‘packets’ looked like they were packed for individual use, or single use, which isn’t very sustainable but looks very futuristic. Will sustainability be a concern, or even considered in this pod-world?
^I liked this design the most. The transparent and translucent package and sheets that need to be peeled away create a very clinical, pre-planned feel. The circular boxes look a lot like petri dishes, as if the person eating this lives in—or belongs in—a laboratory.
PepsiCO introduced this in 2018:
Is it necessary? No. The taste? Reviewers say it’s like any other drink. Does it look fun/cool to use? Depends on the person, but that’s the biggest appeal, not the actual drink.
Started to consider the nature of ‘facade‘-reconnecting with focus on social media and current technologies. My main visual precedent was Buzzfeed Tasty (because of their choice of framing and shooting angle), although photographing and obsessing over the look of food is evident all over social media:
First thing on my Instagram feed:
Pictures that I took myself:
Did these taste as good as they looked? Definitely not. The weird carrot colored drink was awful and the brownies in the last picture were burnt. Did I tell people that? No. Why ruin the mirage?
Black Mirror addresses this is the episode Nosedive:
^ Lacie bites very particularly into the cookie to literally compose her ‘candid’ photograph’—she proceeds to spit the cookie out as she doesn’t really want to eat it.
I later found this randomly:
^ I knew that I could use the same design, of soluble individually packed products as part of the food packaging.
Found these later:
I bought different kinds of plastic and packages and experimented with different shapes of sealing them:
^ Silver plastic didn’t look as appealing and teabags were not contained and dusted their contents everywhere. The look of gel-like substance (in this case shower gel) looked most ‘futuristic’
^experiments with different combinations of type, color and material. Hair gel was the best, pseudo-food. It appealed to some like the recent Tidepod trend
During my process I again thought about Buzzfeed Tasty and realised simply creating the little packets wasn’t enough to design the food.
Food is changing to become more and more about the experience than the actual taste as I had already noted:
And while I wanted to strip food down to it’s basic chemical components and flavors, I knew I needed to replace it with an ‘experience’. I found precedent like this, where the product was not amazing, but it was more about the show:
I also looked back at visual precedents that I had found:
These tray-like designs gave the feeling of faux-luxuriance which I wanted to capture.
Another reason behind designing food trays is that they can also be linked to food that is delivered in asylum’s or prisons, basically areas of containment.
^experimenting with placement of ‘cutlery’ and food.