Magazine Insert: How to…

Edit Compound Paths

The Slice_Logo file is a compound path
select layer > object > compound path > release > make

Adjust Brightness and Contrast

  • open – image
  • leave in RGB
  • cmd shift U – desaturate
  • check channels > will be in rgb
  • DO NOT use brightness/contrast
  • use levels and curves
  • cmd L cmd M
  • start with levels:


  • set darkest point and lightest point – mid to set the mid range


  • evenly distributes tone

Convert to CMYK

  • image – mode – grayscale NOT cmyk (for Black and White) 
  • grayscale is smaller than cmyk, tells machine only using 2 or 1 colors > black]

check changes in channels

Create Clipping Path

  • Use pen tool to make selection
  • select inverse
  • path:
  • make work path from selection
  • Save Path – name it
  • Paths:
  • clipping path – select path 
  • flatness [ 8 ] device pixels
  • word will get bold
  • white reveals, black conceals
  • delete background
  • Layer Flatten
  • save as tiff

check the scale X percentage in Indesign > in Photoshop

  • > Image > Image Size > units to percent > use exact percentage

check the new dimensions [width and height] in Indesign > in Photoshop

  • > Image > Canvas Size

check the rotation angle in Indesign > in Photoshop >

  • > Edit > Free Transform > Set Rotation >  use exact angle [if there is a path. rotate the path as well]


  • > Image > Image Rotation > Arbitrary > use exact angle

Screenshot a Window (for Disc Catalog)

  • Screen shot package folder (in second view) cmd shift 4 and spacebar, so >>>
  •  cmd shift 4 spacebar

Package an Indesign File

  • File
  • Package
  • Links and Images
  • Colors and Inks – should only have ONE colour = K if working in Black and White = White should be knocked out.
  • click package
  • FILL everything in the contact information
  • ok



Magazine Insert: Steps to Remember

Steps to Check through and keep in mind when working:

Document Setup

  • BLEED – MAXIMUM bleed can be is 5mm or .5cm or .25 inches [always ask print vendor what bleed setting they need]
  • color mode – design in rgb, convert to CMYK (for print)
  • raster effect – 300 ppi

In Illustrator artboards (individual files in one file, NOT pagination) are different from InDesign‘s pages

Working with Colors

  • Check in Label bar on top (color space)
    [in illustrator] once you FINISH working – go to COLOR, options and CHANGE to cmyk
  • CMYK – CHANGE the DECIMAL fractions – round to whole or .5
  • rounding decimals limits problems or potential problems by deleting unnecessary information


  • necessary when using color.
  • delete all colors.
  • [always start with empty swatch, only b/w]
  • leave swatch name as is. [cmyk form, e.g C=0 M=0 Y=0 K=100]
  • can save swatch library as ASE or Illustrator
  • check if it’s cmyk by looking at the small icon to the right of the names in swatches (4 triangle divisions means cmyk) (3 lines means rgb)
  • TEST with File>Document color mode>CMYK

[good for 1 color and 2 color jobs]

Registration[lining] – K black
Black –
CMYK (100) –

  • black is either dark blue or brown
  • cool black and warm black
  • not the same as rich black
  • Black on different paper makes it different from grey on white paper.

CHECK CMYK set up in several places:

  • +File > color mode > CMYK
  • +Colors window> grayscale
  • +swatches > new swatch > k 100 > process color > grayscale > make swatch > click swatch > Swatch options > check
  • +color space – grayscale

In Indesign

  • when working: color mode rgb 8 bit
  • in INDESIGN work with CMYK 
  • color setting – CMYK (REGION BASED) [ask vendor]
  • use european pre-press 3
  • blend space – CMYK
  • swatchesCMYK
  • remember to DELETE swatch

in INDESIGN work with CMYK  

  • bleeds [tab W a couple of times]
    image needs to go to the RED EDGE

In Photoshop

  • Color settings: europe prepress 3
  • RGB-adobe rgb 1998
  • cmyk -coated fogra39


  • delete everything (hold down alt key and click through all)
  • turn OFF show recent colors
  • EMPTY palette
  • make swatch – 100% k
  • make white – white
  • export > save as B+W




  • “these do not work well. Only place it can be used is PHOTOSHOP, and needs to be flattened. Can use transparency to test something.”
  • “ink is transparent. can’t translate transparency/light with printers”

“It’s like speaking potato…with ape”

do not put rasterized images into illustrator.”
use photoshop [compresses photos]
or InDesign

  • don’t drag and drop files in
  • File > place [links between folder and software file] << Do this
  • [don’t embed rasterized images in illustrator]

In Indesign

[indesign doesn’t keep anything native in the file. everything is linked to

  • always check link palette
  • refresh links


  • Always LABEL layers


In Indesign

  • Put all file types on their own layer

Have a NAMING SYSTEM for Files

Working Files:
Rgb, layers, mess
Naming Convention:

Finished Files:
CMYK, flattened
Naming Convention:


Document setup

  • gutter 5mm
  • margins (15)


  • minimum and maximum of bleed is 5mm or .25 inch
  • bleed of 5 all the way around (use if design going to edge)


  • shows in files, doesn’t print, for communication with printer. Notes to self and vendor
  • typically at the bottom of 15mm

Sizes Info

  • size – 10 mb
  • actual ppi – 300 <<<<<< should always be 300
  • effective ppi – should fall between 290-310
  • Use white arrow to check
  • Check at the top – scale of shrinkage (only down to 95 or up to 105%) (290 or 310)
  • ideally it should be 300 effective ppi and 100% scale


Document setup

  • document type – international paper
  • when working: color mode rgb 8 bit
  • resolution – 300 (or 72) pixels/inch dpi
  • color profile – adobe rgb 1998
  • square pixels [image]
  • [interpolation] > doesn’t work.
  • Color settings: europe prepress 3
  • RGB-adobe rgb 1998
  • cmyk -coated fogra39

Working mode:
working in RGB

Production mode:
flatten, convert to cmyk

File Save As:

  • TIFF – uncompressed
  • image compression – NONE
  • save image pyramid ON
  • interweaved
  • Macintosh
  • save


  • CHECK GREEN AT BOTTOM NO ERRORS. check preflight
  • LOCK layers when you send to the print vendor

Magazine Insert: Choosing the subject and Type system

First Project of Print class. The brief is to design a magazine insert using the PROPER methods of handling files. Everything we did so far was incorrect, because the way we made our files before had the potential to create problems in a professional setting with print vendors.

So. The goal is to design an A5 black and white insert for a new TV channel, for a new mini-series. The topic is my choice, and the design needs to appeal to a young audience. And the files need to be on point.

Ideas for the topic:
Social media, horror/supernatural, technology/inventions, young inventors, downloading/piracy/hacking.

The future of downloads
Defining downloads
Download for free
Download______for free 

How to Become a Hacker
Hackers by Profession < my chosen title and topic.
Professional Hackers

The following are some of the links I visited while researching my topic. It helped me get a grasp on the topic itself, the style of language used, and the style of visual language used:

This article was the most interesting:

To start with, I found relevant and thought-provoking quotes that I could place on the design. What was hard was ensuring that they’re reliable:


You can’t protect what you don’t know exists

Andy Orin

Next came looking at precedents. I found a few examples of interactive inserts, but as we were advised against experimenting with the production process, I stepped back and focused on type based inserts and advertisement inserts.
bank-a-new-life-for-piggy-bank-small-68578 nordea-bank-finland-a-new-life-for-piggy-bank-flowers-small-67401
tumblr_m4368iPjVH1rwnvoio1_500 herb_packaging

Reversed type or knockout text

^Looked up ways to make type interesting in grayscale.

And then I began to set-up my type and grid system:

Type considered:
Abadi MT Condensed
Gill Sans
Lucida Sans
Caecillia Lt Std
Consolas vs Corbel
Kohinoor Devanagri
Source code Pro. (bold used)