Project 2: Finalisation, Feedback, Refinement

[All  mentioned precedents are explained in detail in the precedent review post]


Initial screen design (retirement age group):

 

I sampled colours and looked at visual identity samples of projects that looked futuristic. A common thread was a dark base colour and blues, greens and purples.

Here I considered whether to give people the option of choosing to do a task or not. Eventually, instead of eliminating the options completely, if users opted out, they would suffer penalties. I later looked at what those penalties would be.

^ This was the screen for people that would have retired and no longer need to study or work. The layout is built on the idea that there is constant distraction and fractured attention [need source], when using screens. I wasn’t satisfied with the way the layout appeared. I shifted my focus on people in the education stage.

This decision was channeled by the fact that it would have the most functions necessary to get my concept across. People in the employee stage might have more menu items for their jobs, but explaining the job menu isn’t necessary for showing how a pod-person is interacting with screen on a usual basis. Whereas, babies and retired people would have less functions available to them.

Focus on student screen (education age group):

I considered this penalty, but it didn’t seem too impactful. I considered linking this to a future project, where I design the way these people eat food. The penalty would be related to the number or type of food items they receive. The idea is that the sceen is in control of even basic things, and everything is reduced to points, this concept was the basis of the Black Mirror episode I watched as precedent.

[change of interaction button]

[This precedent is mentioned in detail in the precedent review post]
Not satisfied with my initial sketch of the way the rotary menu and then subcategory appeared (popping out and then sliding up from the bottom of the screen), I did further research on interface design for large screens, especially those done by companies that are ahead in the industry, like LG and Samsung. I looked particularly into how they designed their smartTVs.

Feedback and decisions:
The main concern was the use of Black Mirror. My intention to parody the way we watch these episodes in the present wasn’t clear, so I needed a different approach. Considering the age groups and how I wanted the entertainment of the people regulated, it felt suitable to have something very basic level for this age group. I chose Tom and Jerry as it doesn’t even require dialogue. The idea was that entertainment has been reduced to brainless slapstick or visual humor, like many vines and memes [need sources] of today. 

The other issue was that as someone viewing this for the first time, especially if they haven’t looked closely at other projects, my entire idea isn’t clear from just the visuals. I didn’t want to have subtitles as it would distract from the main visuals. A voiceover made a lot of sense, and linked to my previous interest in creating a PSA (when I wanted to make a PSA for why total surveillance is good for the people). In this kind of world, it makes sense to have propaganda like ‘infomercials’ to tell the people how good their life is. I was probably led to this conclusion through my readings on 1984, Brave New World, and other similar precedents.

[Precedents are mentioned in detail in the precedent review post]

This is the final draft for the voiceover. The tone of voice was the kind of light, airy/positive, voices of infomercials or advertisements [need source]:

  • We live in a world brimming with opportunity.
  • No one leaves their assigned quarters, nobody has to.
  • The screens in each room provide a more than sufficient window to the world.

[cartoon]

  • Here’s a view of the screen in Hana’s room.
  • She’s watching quality content that’s most beneficial and stimulating for the ages of 6 to 18, her occupation group.

[hana time to continue bio]

  • She’s just received a reminder to start studying today’s lesson. Like everyone else, she took an aptitude test at the age of 6.
  • Since she’s  best suited for a medical career, all her lessons are automatically selected and geared towards that.
  • Though the screen allows us to meet and bond with family and friends, any interruptions to lessons are logically met with penalties.
  • This could mean diluted flavours in the next food capsule, or a reduction in the number of capsules delivered to your room.
  • Of course, Hana has ultimate control. By accepting a penalty, she can accept an incoming call, or resume the channel. Whatever she wants to prioritise she can.
  • Now we can work, travel, and create families all through the screen.
  • At the end of the day, it’s about freedom and happiness.
  • Live life through the screen, witness astounding vistas, and never get bored.
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