The tip in the high vernacular sign was pulling the eyes to it (I wanted the attention on the exclamation mark in the centre of it).I also tried doing something about the pizza colour scheme, experimenting with shades of red and complimentary colours (of yellow):Too girl aimed^ ?
^ Went with the one in the bottom row (not too red, not too pink. Kind of pastel – high vernacular? Sticker colour?) Had to fix the gestalt of the local sign: Getting the thicknesses of the wheels to compliment the thickness of the diagonal stroke: This ellipses spare wheel looked weird^ rounded rectangle ^ Made this^
Printed it and made a last minute rush to pick a lighter image, because otherwise it was too dark. I chose to keep the shape of the image a rectangle, and not the square I’d been suggested, because it looks like a lower vernacular sign now. Censoring the face and numbers that I didn’t notice before.