- Given a list of ‘rules’ I had to go through (about font choice, size, tracking, leading etc) and pick a final typeset sentence.
First came choosing the font. It wasn’t easy. I had an internal monologue I went through as I compared each typeface:
- Avenir is like a modern, high vernacular type. It’s san serif, but still looks like it belongs in a posh museum. It makes an interesting juxtaposition with the absurd sentence (especially since it starts off talking about a typewriter – so it starts off normal – but it ends with ravioli, making it unexpected).
- Then again I could say the same about Frutiger and Palatino. Especially Frutiger, it’s serif looks official. I want to do Bodoni, but that’s just because I’m biased towards it and especially since I worked with it in the last project I feel like I should pick a different font. It wasn’t the most ideal choice for the unexpected high vernacular either. I’m sure that I don’t want to use any of the Fedra fonts or ITC Garamond (all looked too low vernacular). For me it’s a tie between caecilia and avenir.
- Caecilia because it’s a slab serif, resembling typewriter writing.
- Compared my Caecilia with my friends (she had it in italics), I noticed the slight differences in the serifs and the curves of the e. Not sure how noticing these things will help me in the long term, but we’re noticing things.
Discussed with my friend: I like avenir because it looks posh (so interesting when you look at the meaning of the words) but I like Caecilia because it looks like typewriter writing.
- “okay, choose that one, just because it looks like typewriter writing. It doesn’t have to be deep”.
- “…I’m going with Avenir. I think I was leaning towards that one deep inside, I just wanted you to reaffirm my opinion. But you didn’t. So I’m disregarding your advice.”
Hid frame edges – helped me focus on just the text.
- picked size 10/10 and character length of approximately 35 (34 to be exact).
- I didn’t realise that the only reason the left was possible was because I disregarded a space that was after the s in is. When I tightened the space (tightening the box), the middle one happened. When I tightened the space even further closer to the ‘s’, the ‘ravioli’ go hyphenated (below below). The only solution I could come up with was to manually break the sentence (right).
- 10/10 and character length of approximately 35 was most balanced (in terms of no hyphenation and equalish length of both the lines). Looked the best.
- I was finding it difficult to choose between size 10 and 12 of that character length (starred).
- Leaned towards the 10, but the 12 seemed a more ‘proper’ solution, because bigger would be clearer. Asked a friend, he leaned towards the smaller one too, justifying it by saying that it gave a bookish feel. I’m guessing that might be a reason why I was leaning towards it too. It gave a storytelling vibe. Plus, my Avenir choice was book.
- liked centred…looked like a poem. But I’m not going for a poem feel.
- Liked justified -50 and 0.
- -50 looked nicer in my opinion, but the letters touched. Is that bad though???? When I thought that tracking wider looked nicer, my friend advised me against it, stating that her eyes were ‘stumbling in the gaps’
- I wanted to pick a number between that range, but then deciding would probably be even more difficult. To make my decision easier I decided to scratch it and move on to picking the right aligned 0 tracking one. But apparently we were told to “never ever ever ever ever choose right aligned”. So yeah. Left aligned
- medium vs heavy. heavy, since otherwise the small text was too faint.
- I forgot how to change the colour of the the text and got lost in stylesheets:
- Figured it out buy fiddling around:
- Most of us set our sentences too short.
- Spec type=how to look at type and make informed decisions about what you’re trying to do.
- Look at not only what the words mean. Need to think about the natural breaks in the word/sentence.
- My final choice, and my TYPE CRIME:
- I broke my line at ‘a’. I was too concerned with the visual form that I completely forgot about considering the natural breaks.
- ‘of’ and ‘the’ are empty words, no meaning visually, or when read. Don’t let the computer hyphenate.
- Need to be aware of where the breaks are happening.
- Specking type. Learn the rules, then break them = best design, for emphasis, to add to the meaning. “never choose a type named after a place”? – knock offs.