Merging: Clarification of goals

We clarified the differences between the contexts in which we had to consider our signs. But really it was still a bit confusing. We also went over the importance of process (document ideas, learn from mistakes, internalise experience, rethink and reflect on what you’ve learnt).

It was important for me to go over these things since I always find writing process difficult: making time for it and organising/compiling/adjusting/choosing from all the photos I take when I’m actually in the process. The actual writing part doesn’t take long, but again, making time for it needs incentive, so highlighting the importance of process helped.Methodsimportanceofprocess1 Methodsimportanceofprocess3


We went over the definitions of core concepts of Graphic Design:

*Icon: looks like the thing it represents

*Symbol: only know it stands for something because of previous knowledge; they’re learnt

Index: causal relationship (fire causes smoke; see smoke, think fire) < this is more difficult to get


I still don’t get what semiotics, syntactics and semantics are…they all sound so similar…and Google didn’t help at all:

Semiotics (also called semiotic studies; not to be confused with the Saussurean tradition called semiology which is a part of semiotics) is the study of meaning-making, the study of sign processes and meaningful communication.[1] This includes the study of signs and sign processes (semiosis), indication, designation, likeness, analogy, metaphor, symbolism, signification, and communication. Semiotics is closely related to the field of linguistics, which, for its part, studies the structure and meaning of language more specifically. The Semiotic Tradition explores the study of signs and symbols as a significant part of communications. As different from linguistics, however, semiotics also studies non-linguistic sign systems. Semiotics often is divided into three branches:

  • Semantics: relation between signs and the things to which they refer; their signified ‘denotata’, or meaning
  • Syntactics: relations among or between signs in formal structures
  • Pragmatics: relation between signs and sign-using agents or interpreters

I know what gestalt is…so that’s good.



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